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01
Rooted in reality
We ground our work and our decisions in reality through data and observations.
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02
Guidance over control
We provide balance between configurability and composability while driving consistency.
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03
Quality by default
We recognize that we are providing a service and commit to a baseline of quality to provide value and leverage for our consumers. We iterate on features, not quality.
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04
Design in context
We meet consumers where they are and consider both the current and future context in which they use the system.
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05
Consider everyone
We take an inclusive approach to our work from the start, considering the context and range of abilities for all customers.
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06
Invite feedback
We take time to have the right conversations with the appropriate stakeholders, to validate and create trust in the outcome.