Rooted in reality
We ground our work and our decisions in reality through data and observations.
Guidance over control
We provide balance between configurability and composability while driving consistency.
Quality by default
We recognize that we are providing a service and commit to a baseline of quality to provide value and leverage for our consumers. We iterate on features, not quality.
Design in context
We meet consumers where they are and consider both the current and future context in which they use the system.
We take an inclusive approach to our work from the start, considering the context and range of abilities for all customers.
We take time to have the right conversations with the appropriate stakeholders, to validate and create trust in the outcome.