Principles

01

Rooted in reality

We ground our work and our decisions in reality through data and observations.

02

Guidance over control

We provide balance between configurability and composability while driving consistency.

03

Quality by default

We recognize that we are providing a service and commit to a baseline of quality to provide value and leverage for our consumers. We iterate on features, not quality.

04

Design in context

We meet consumers where they are and consider both the current and future context in which they use the system.

05

Consider everyone

We take an inclusive approach to our work from the start, considering the context and range of abilities for all customers.

06

Invite feedback

We take time to have the right conversations with the appropriate stakeholders, to validate and create trust in the outcome.